TMW, part of Accenture Song, has appointed Jasmin Kocur as Group Strategy Director as it expands its earned-first capabilities. Kocur joins from TBWA\Media Arts Lab and…
In its 17th year, Accenture's report identifies five global macro trends and provides guidance for businesses.
By David Fregonas, Accenture Song Lead across Middle East.
Samar Al Amro, Director of Corporate Services & Sustainability at Accenture Middle East has been featured as one of Communicate's Women to Watch for 2023.
Accenture’s Interactive Lead for the Middle East, David Fregonas explains how marketers & brands can give a direction to their curiosity about the world of Metaverse.
A small core of companies, about 7% globally and 1% in the Middle East have achieved nearly twice the efficiency and three times the profitability of…
In its 15th year, Accenture’s Fjord Trends report investigates characteristics of human behavior that will affect the culture and work ethics of businesses this year.
A joint study conducted by Microsoft and Accenture finds that 87% of executives expect 5G to have a major impact on their business and ability to…
L'Oréal Middle East has selected Accenture as the performance marketing agency to help the Gulf Cooperation Council (GCC) use data and advanced technologies to deliver a…
TJ Lightwala, Managing Director & Lead for Experience Services MENA at Accenture Interactive, on how telcos need to step up their game.
Communicate sits with David Fregonas, Accenture Interactive Lead - Middle East, to learn more about the company’s recent shift in operations to the cloud.
WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.
According to a new report from Accenture to be released this week, disruption from innovative digital technologies could put more than US$575 billion of Middle Eastern…
