PHD MENA, an Omnicom Media agency, has been appointed as the media agency of record for Wynn Al Marjan Island, the company announced on Thursday.
Under the mandate, PHD MENA will oversee global media strategy and planning for Wynn Al Marjan Island, the hospitality brand’s first destination in the Middle East. Located in Ras Al Khaimah, the project will become Wynn’s seventh global destination and is among the region’s major tourism developments.
The agency’s responsibilities include media strategy, communications planning, data and digital activation, while also helping build Wynn Al Marjan Island’s long-term in-house marketing capabilities.
As part of the partnership, PHD MENA will collaborate with Omnicom-owned digital analytics and cloud consultancy TRKKN to develop the property’s marketing technology infrastructure ahead of its opening.
Commenting on the appointment, Christian Fedorczuk, CEO of PHD MENA, said: “We’re drawn to projects that become the cultural fabric of the region, and Wynn Al Marjan Island is an important example of that. As Ras Al Khaimah continues to grow its tourism ambitions, this development represents a significant moment for the emirate. Wynn Al Marjan Island already has a strong creative vision, and our role is to help bring that to life across the wider media ecosystem through storytelling, speed, close collaboration and trusted partnership.”
