Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
OMG’s Way Forward with Data
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The 2026 FIFA World Cup will be huge in the GCC but brands shouldn’t wait until June to get started
Football fandom across the GCC is big and only getting bigger, especially in Saudi Arabia, where we opened our new Middle East HQ last…
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We Are Social launches leading detranspirant brand EtiaXil in the region
Socially-led creative agency We Are Social has launched leading detranspirant brand EtiaXil in KSA and the UAE, introducing the brand’s clinically-proven solution to excessive…
Read moreMay 26, 2024
World Phygital Community Welcomes 100th Member, Accelerating the Growth of Phygital Sports Worldwide
The World Phygital Community (WPC), the only official global network of phygital organizations, has officially welcomed the UAE as its 100th member. This milestone…
