Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
OMG’s Way Forward with Data
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85% Saudis Want Brands in Their DMs? Snapchat Study Reveals a Big Shift
Snap Inc. has unveiled new research in partnership with MCN media agency brands, revealing that one-to-one visual conversations are rapidly transforming how brands connect…
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TikTok’s 2026 forecast flags authenticity, emotional value as key to Middle East brand growth
TikTok has identified authenticity, intentional discovery and emotional value as the defining forces shaping digital culture and commerce across the Middle East in 2026,…
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Luma AI shifts compute to Saudi after US clears major chip sale: Semafor
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Google Unveils WebMCP to Power AI Agents on the Open Web
Google has introduced a new protocol called WebMCP, aimed at helping websites better support AI agents that are increasingly performing tasks on behalf of…
