Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
OMG’s Way Forward with Data
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Read moreMay 26, 2024
MullenLowe MENA Wins Agency of the Year at Gerety Awards 2025, Recognised as the MEA Region’s Standout Agency.
MullenLowe MENA has been awarded the Agency of the Year for the Middle East & Africa at the Gerety Awards 2025 — the only…
Read moreMay 26, 2024
AppsFlyer Report Finds UAE Users Among World’s Most Willing to Opt In
Four years since the launch of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer’s latest data shows that privacy and performance are no longer opposing…
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May 26, 2024
Snapchat delivered a 14% higher ROI than the grouped channel average, achieving roughly twice the average ROI of other social platforms.
Snap Inc., in partnership with Omnicom Media Group (OMG) and Annalect have released a new study revealing that advertisers in the GCC achieve a…
