Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
OMG’s Way Forward with Data
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The ‘Age of Me’: What Hyper-Individualism Means for the Future of Branding in the Middle East
For years, marketers have chased relevance through personalisation. But we’re no longer living in a world where that means tailoring emails by first name…
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May 26, 2024
Tick-Tock… Time’s Up for Platform-First Advertising: It’s Time to Break Free from Single-Platform Overreliance
Across the Middle East, digital advertising is undergoing a profound transformation. The rise of Connected TV (CTV), Retail Media Networks (RMNs), and more integrated…
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May 26, 2024
LOVE by LV Partners wins three new clients and innovates for the new Dubai season
LOVE by LV Partners, the Dubai-based consultancy committed to providing an innovative approach to PR and communications, is thrilled to announce its continued growth…
