Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
OMG’s Way Forward with Data
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Read moreMay 26, 2024
How to increase loyalty and engagement through going direct-to-consumerÂ
The way people choose how and when to get their news continues to change both rapidly and unexpectedly with the introduction and adoption of…
Read moreMay 26, 2024
Rebranding Social Media: Hello, Scroll Media
We still call it social media, but the way people use these platforms today has nothing to do with being social. What began as…
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May 26, 2024
How AI-Driven Marketing Is Defining the Future of Real Estate in MENA
AI in marketing, especially in Real Estate, has revolutionised in recent years, redeveloping how businesses engage with customers and make decisions. The advancements in…
