A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and buying.
February 11, 2026
Publicis Groupe Middle East has appointed Joyce Hallak as Chief Executive Officer of Spark Foundry Middle East, marking a new leadership phase for the…
February 11, 2026
Switz Group has teamed up with We Are Social to roll out a two-phase Ramadan campaign that blends youthful energy with emotional tradition, aiming…
February 11, 2026
Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through…
February 11, 2026
By Hadi Khatib Where winds once weaved tales of ancient sands, the UAE desert hums of glitter, glamor and coves of expression that only…
