July 11, 2025
OMG OPENS FLYWHEEL IN MENA
Flywheel, the global leader in e-commerce intelligence and retail media technology, is expanding its footprint into the Middle East, building on the regional operations…
Media
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Read moreJuly 9, 2025
Dubai Airports appoints Current Global as retained PR agency, consolidating integrated marketing support across MCN agencies
Dubai Airports, the operator of Dubai International (DXB) and Dubai World Central – Al Maktoum International (DWC), has appointed Current Global MENAT as its…
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June 30, 2025
Precision Football Celebrates Three Years as UAE’s Ministry of Sports Taps Platform for National Talent Pipeline
Precision Football is a cutting-edge facility that is set to become the home of football in the region. As well as providing the best…
Read moreJune 25, 2025
Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads
Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and…
Read moreJune 23, 2025
Beyond the Billboard: Saudi’s Disruption of Destination Marketing
A few years ago, Saudi Arabia wasn’t even in the top 50 tourism destinations globally. Today, it ranks in the top 10. At Cannes…
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June 23, 2025
Sony Appoints Ruder Finn Atteline to Lead Regional PR Communications Across the Middle East
Sony Middle East and Africa has appointedRuder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn…
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June 20, 2025
Snapchat Relaunches Family Hub to Support Safer Digital Experiences for Teens and Parents
Snapchat has relaunched its Family Safety Hub, a refreshed and more inclusive platform designed to help families navigate the app confidently and safely. The…
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June 19, 2025
Majid Al Futtaim Collaborates with Coca-Cola Middle East and Sparklo Furthering its Commitment to Promoting Circular Communities
Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, announces its partnership with Coca-Cola Middle East and Sparklo, a…
Read moreJune 19, 2025
Napptix acquires Yazle’s Middle-East & North-Africa business, expanding its gaming-ad technology footprint across the Gulf
Napptix, the Dubai-based ad-tech company behind the Gaming 360° advertising platform, today confirmed completion of its acquisition of Yazle Marketing Management’s Middle-East & North-Africa (MENA) business. The…
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June 18, 2025
Meta Launches Teen Accounts On Instagram in MENA to Enhance Teen Safety Online
Meta announced the launch of Instagram Teen Accounts across the Middle East and North Africa (MENA), to help teens stay safe and give parents…
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June 18, 2025
The Climate Tribe Turns Vision into Movement With Over 70 Community Activations in its First Year of Inspiring Ongoing Change
In a region shaped by both the realities of climate change and sustainable innovation, The Climate Tribe champions the power of creativity, community, and…
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June 17, 2025
Huawei appoints Memac Ogilvy as Public Relations partner in the Middle East
Memac Ogilvy announced today that it has been appointed by Huawei, the leading global provider of information and communications technology infrastructure and smart devices, as…
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June 17, 2025
Sociabl Launches to Deliver Purpose-Driven, Design-Led Social & Content That Connects
Sociabl, a new content marketing agency co-founded by prominent marketing leader Kerry Reid, in partnership with Livingroom Communication, officially launches today with a bold…
Read moreJune 12, 2025
MullenLowe MENA Wins Agency of the Year at Gerety Awards 2025, Recognised as the MEA Region’s Standout Agency.
MullenLowe MENA has been awarded the Agency of the Year for the Middle East & Africa at the Gerety Awards 2025 — the only…
