In an unprecedented move, McDonald’s decided to remove its menu across all its restaurants in Saudi Arabia. The reason? To showcase the love people in Saudi Arabia have had for the brand for over 30 years. The kind of love where they don’t even need to look at the menu to order their favourite McDonald’s products.
The move took McDonald’s fans by surprise but soon caught on as word spread about the menuless makeover of their restaurants. Fans made a beeline outside the restaurants for a chance to record themselves inside placing their favourite orders without the help of the menu. The McMenuless Challenge took over social media and turned into a trend with Mclovers posting videos of themselves rattling out entire menus and tagging McDonald’s to showcase their achievement. The idea was conceptualized and executed by Leo Burnett, Dubai.
