Omnicom’s AI outsourcing raises questions for the GCC’s agency market
Omnicom has outsourced hundreds of engineers and product staff involved in building its flagship Omni AI-powered platform to IT services company Endava, according to…
NEWS
Tiffany’s Masterclass in Brand Localization
For CMOs and brand leads tracking how luxury houses actually build regional relevance, not merely through a campaign, this one’s worth a close read.…
NEWS
Meta explores end-to-end AI-powered advertising
Meta is reportedly developing AI tools that could automate much of the advertising process, potentially allowing brands to create complete campaigns using little more…
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