Why MENA Marketers Cutting Brand Budgets Right Now Are Making a Costly Mistake
Marketing budgets always get twitchy when the economy wobbles. Uncertainty creeps in, boardrooms tense up, and the marketing line item is usually the first…
INSIGHTS
Trust, Not Message Control, Is the New Currency
When senior communications executives from across the Gulf gather at W Doha on September 10, they won’t be there to swap award-season conflict stories.…
AGENCIES
Publicis Groupe Middle East Appoints Lizzie Dewhurst as CMO
Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead…
AGENCIES
