Culture Circle, an Indian hype and luxury marketplace, has launched operations in the UAE as part of its global expansion strategy, aiming to build an authentication-led sneaker, streetwear and luxury commerce platform across the GCC region.
The company said the UAE launch marks a major milestone in taking India’s growing sneaker and streetwear culture to international markets while strengthening demand for Indian-origin brands and curated collections.
The platform enters the UAE market with more than 8 lakh stock keeping units (SKUs) spanning premium sneakers, luxury handbags, watches, collectibles, streetwear and international fashion labels. Users will also be able to compare prices across UAE-based sellers through a unified digital marketplace.
Culture Circle said it plans to open its first physical store in the UAE during the current fiscal year as part of a broader omnichannel expansion strategy in the region.
The platform has introduced features tailored for GCC consumers, including pricing in UAE dirhams inclusive of VAT, cash on delivery, free shipping, size exchange options and product authentication through its proprietary “Check Check” verification system.
The company has partnered with Ship Global for cross-border logistics and deliveries across the UAE.
Culture Circle is also launching a resale and consignment business under its “Sell With Us” programme, allowing collectors and resellers in the GCC to participate in the secondary luxury market. The company additionally plans to offer a WhatsApp-based VIP concierge service for premium customers.
Speaking on the launch, Ackshay Jain said, “The UAE sits at the intersection of luxury, fashion, and global culture today. Consumers here are highly evolved and deeply value authenticity, exclusivity, and convenience. With Culture Circle, we are introducing a platform that not only offers the region’s widest authenticated assortment across hype and luxury, but also delivers a seamless and transparent shopping experience tailored specifically for GCC consumers.”
Devansh Jain Nawal said the UAE was a natural expansion market for the company after its growth in India.
“Our ambition has always been to build the world’s most trusted marketplace for hype and luxury commerce. Following our strong growth trajectory in India, the UAE represented a natural next chapter for the brand given its influence on global luxury retail and sneaker culture. We are also proud to take Indian sneaker culture and homegrown brands to a global audience through this expansion. Over the next six months, we are targeting ₹15 crore GMV in the UAE market as we continue building a deeply engaged community-led ecosystem for the next generation of luxury consumers,” he said.
The company said the UAE’s rapidly expanding luxury and sneaker market, driven by digitally connected consumers and rising demand for limited-edition products, made it a strategic destination for expansion.
