Following a competitive pitch, Henkel has handed its regional digital accounts for DAC and Persil Abaya Shampoo to Buzzman. As part of the remit, the agency will develop and executive digital and social media content for both brands across the Gulf region.
Commenting on the win, Adil Zghaoui, general manager, Buzzman Middle East, says in a press statement: “It’s a privilege to work with a company that shares our DNA for innovation and excellence”.
Esther Lopez, marketing director at Henkel, adds: “We wanted to partner with an agency that shares our enthusiasm. Buzzman’s strategic expertise and ability to develop both innovative and culturally relevant concepts will enable us to continue driving our digital strategy even further over the coming years.”
