Cannes Lions has announced the winners of the Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Design, Digital Craft, Film Craft and Industry Craft categories during the second awards show of the 2026 Festival.
The campaign ‘Original Forever’, created for adidas by Johannes Leonardo, New York, and adidas, London, emerged as one of the biggest winners of the night, securing two Grands Prix in the Entertainment Lions and Entertainment Lions for Music categories.
Commenting on the winners, Simon Cook, CEO of LIONS, said: “Our Jurors have set the creative benchmark with this year’s Entertainment and Craft Lion winners. This body of work spotlights how craft is transforming brands and consumer experience and how the power of fandom is building brand relevance and driving business growth.”
In the Entertainment Lions category, which received 656 entries, 20 Lions were awarded. The Grand Prix went to ‘Original Forever’, a campaign built around adidas’s long-standing cultural connection with British rock band Oasis. The project included official tour merchandise and fan-focused activations.
Entertainment Lions Jury President Chris Beresford-Hill, Worldwide Chief Creative Officer, BBDO Worldwide, said: “Choosing a Grand Prix was difficult, but in the end one piece of work stood apart because it understood the moment perfectly. At a time when so many brands are trying to manufacture relevance, this was a reminder that the most powerful thing a brand can do is show up in the right moment, for the right community, with something worth caring about.”
The Entertainment Lions for Gaming category received 216 entries and awarded eight Lions. The Grand Prix was presented to ‘Copycats Welcome’ for Clash Royale by David, New York.
Entertainment Lions for Gaming Jury President Lolly Thomson, Joint Global Chief Creative Officer, M+C Saatchi Group, said: “The Jury debated hard, but when we got there, we were unified. This year’s Grand Prix did something radical— an amnesty. Instead of lengthy IP battles, it went after the millions playing knock-offs and said: we see you, come home, bring everything with you. Progress, hours, accrued wealth— all transferable, no quibbling. Re-establishing the original as the most generous version of itself— a masterclass in value exchange. When you do something like that, the community takes over. You don’t need to shout. They do it for you.”
In Entertainment Lions for Music, which attracted 318 entries, the jury awarded two Grands Prix. One went to adidas’s ‘Original Forever’, while the other was awarded to ‘Rosalía Ft. Björk, Yves Tumor – Berghain’ for Rosalía.
Entertainment Lions for Music Jury President Matt Murphy, Global Chief Creative Officer, 72andSunny, said: “This Award is about music driving the storytelling experience, where the brand endorses the artist, as much as the artist endorses the brand. We were looking for breakthrough collaborations between artists and culture. Ultimately, it came down to COMMITMENT. Going all in on an idea. We awarded two Grands Prix: adidas ‘Original Forever’, a fantastic integration of Brand, Band and Audience. It not only reignited nostalgia for older fans, it ushered in an era of new ones. Rosalina ‘Berghain’. Wow! Just wow! A feast for the eyes and ears, integrating classical and modern, fantasy and reality.”
The Grand Prix in Entertainment Lions for Sport was awarded to ‘The Thousand Sponsors of Muni’ for Club Deportivo Municipal by McCann, Lima. The campaign enabled supporters to become sponsors of the football club.
Shannon Washington, Chief Creative Officer and Managing Partner at 11 Ounces and Jury President for the category, said: “What got me about ‘The Thousand Sponsors of Muni’ is the sheer, simple ingenuity of it! Taking a club in crisis and turning that crisis into a thousand acts of belonging. The craft is exceptional, down to the math behind the pricing and the grid on the jersey itself. But what makes this Grand Prix-worthy for the room is what it says about sport: this is fandom doing the work that money used to do, and community deciding what the future of a club looks like. It’s a reminder that sport’s real power isn’t the sponsorship deal – it’s the people who refuse to let the thing they love disappear.”
In Design, the Grand Prix went to ‘Apple TV Rebrand’ for Apple by TBWA\Media Arts Lab, Los Angeles.
Design Jury President Greg Quinton, Chief Creative Officer at Design Bridge and Partners, said: “We awarded the Grand Prix because it’s gloriously human-made. It recaptures the drama of cinema and the sheer magic of light and sound. Frankly, at a time obsessed with tech threats, this is a beautiful rebellion. Had they not shown how it was crafted, the magic may have evaporated. Instead, you can genuinely feel the love poured into it. A brilliantly simple, soulful design with a proper beating heart and a glorious brand transformation”.
The Digital Craft Grand Prix was awarded to ‘Project Genie’ for Google.
Andrés Ordóñez, Global Chief Creative Officer at McCann and Jury President, said: “’Genie’ earned the Grand Prix because it perfectly embodies what Digital Craft should celebrate: not just where technology is today, but where creativity can take it next. The work gives us a glimpse of new creative possibilities, transforming a powerful tool into a platform for imagination. It reminds us that technology alone is never enough. The real breakthrough happens when creativity unlocks what technology can become.”
The Film Craft Grand Prix was presented to ‘Your Way Out’ for Coinbase by Isle of Any, New York.
Film Craft Jury President Pip Smart, Executive Producer and Partner at Revolver, said: “‘Your Way Out’ was the film that organically rose to the top as we worked through the judging process. Whilst a few of the Jurors may have their hearts in other places to begin with, eventually it was hard to argue for any other piece for the Grand Prix. Ultimately, it was awarded a Grand Prix for direction primarily because the depth and originality of the craft was undeniable.”
In Industry Craft, the Grand Prix was awarded to ‘Tiny Coffee Shops’ for De’Longhi by LOLA, Madrid.
Industry Craft Jury President Rafael Gil, Chief Creative Officer at Artplan, said: “‘Tiny Coffee Shop’ reconnects us with something rare: the ability to feel like children again. Every detail was crafted with extraordinary care, turning tiny decisions into giant emotions. Throughout the judging, this work consistently stood out. And in the final moment, when the lights of the tiny coffee shop turned on, something else lit up as well: our conviction that this was the perfect symbol of what Craft can be. And that is exactly the role of a Grand Prix: to be the symbol of a category today, and an inspiration for the industry tomorrow.”
During the ceremony, the Cannes LionHeart Award was presented to media executive, producer, philanthropist and actress Oprah Winfrey in recognition of her lasting social impact and humanitarian contributions.
