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Timothée Chalamet joins Messi and Beckham in adidas’ star-studded World Cup film

German sportswear giant adidas has launched “Backyard Legends,” a new campaign ahead of the FIFA World Cup 2026, bringing together stars from football, music and film…

NEWS

Tale of the Adidas Trefoil: How the Brand X VICE Adapted the Originals Campaign to the Middle East

Late last year, Adidas tugged on our heartstrings with the launch of its global Originals campaign, paying homage to the legacy of the trefoil iconography and…

NEWS

Sela and Adidas Announce Strategic Partnership

Both companies recognize the potential for growth by leveraging their respective strengths to co-create products and experiences that will resonate with consumers globally.

NEWS

Adidas and Havas Middle East ‘Weaved As One’ Campaign

Initiative supports the launch of the Saudi Arabia Football Federation Kit.

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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How Adidas Leveled the Playing Field during the World Cup

"Beach Club Billboard" in Doha aimed to draw the world's attention to the importance of ensuring gender equity and creating fair access and opportunity for women in…

NEWS

Adidas Launches ‘The Family Reunion Show’

 The Family Reunion Show by Adidas, a talk show which Havas Middle East designed and developed the global branding for, generated the creative concept, and is shooting and…

NEWS

Adidas Appoints Havas Middle East as Social Media Agency

The agency is in charge of content creation, content and community management, account management, and reporting for handles @adidasMENA and @adidasDXB, and will offer strategic support on existing and future social media activations for the brand’s sportswear and Originals segments. Havas Middle…

NEWS

Behind The Adidas x Ravi Launch

We’ve all witnessed the massive lines outside the Adidas stores across the UAE to buy the limited-edition Ravi restaurant collection. Have you ever wondered what was…

NEWS

Exceptional Grand Prix Win for Havas Middle East at the Cannes Lions 2022

The world’s first swimmable billboard was created to promote the brand’s new inclusive, full-cover swimwear collection.

NEWS

Adidas Launches Limited-Edition Sneaker Collection with Local Pakistani Restaurant

A collaboration between Adidas UAE and the renowned local Pakistani restaurant, Ravi has taken the internet by storm. The mashup includes a limited-edition shoe dedicated to iconic…

NEWS

Adidas Reiterates Its Brand Values With ‘I’m Possible’ Campaign

Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making the impossible…

NEWS

Adidas Builds Glow-In-The-Dark Basketball Court

Celebrating the latest Impossible Is Nothing chapter in Dubai, Adidas built a basketball court 250m above Dubai as a part of its activation. With the city’s skyline…

NEWS

Adidas Appoints New Leadership for MENA Region

 Adidas announces the appointment of Bilal Fares as the new General Manager for Adidas MENA

NEWS
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