Creative agency Y&R MENA has launched Labstore, a digitally led retail and shopper marketing network in the Middle East.
Headquartered in Dubai, Labstore MENA will service accounts across the Middle East and North Africa, offering an integrated approach to retail marketing as a digital and social driven shopper marketing agency in the region.
“Retail today is globalized, digitized, polarized and increasingly personalized – and the shopper is in control. The launch of Labstore MENA offers an exciting new opportunity to make an impact where it really counts. Labstore MENA sits at the perfect intersection of Y&R’s core brands, which ensures that it will be highly strategic, creative and digital, and perfectly attuned to the challenges of the local retail environment,” says Jon Bird, global managing director, Labstore in a press statement.
“The launch of Labstore is key for our clients. There has been a real shift in the last few years for brands to embrace shopper marketing as much as consumer marketing and now more than ever, Y&R has the capability to help clients with both disciplines. We are delighted to have the team on board to build this business,” adds Nadine Ghossoub, managing director, Y&R Dubai.
Business director, Zaakesh Mulla, and executive creative director, Joseph Bihag, will lead Labstore MENA. The retail subsidiary is already well established in the local market with current clients including Coca-Cola, Colgate-Palmolive, Biddi.com, Chevron and Mall of the Emirates.
The team also recently launched the #WishUponACoke campaign. This was followed by a nationwide promotion, including a “Wish Booth” activation that saw the wishes of people from India, Pakistan and Philippines being granted by Coca-Cola and Labstore.
Labstore MENA’s launch is the latest in a string of openings around the world since Y&R consolidated its 20 shopper and retail capabilities under the Labstore banner in 2014. The retail arm now has a presence in Europe, Asia, Latin America, North America and South Africa.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]