Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social space, with detailed insights for brands to utilize.
Overall mentions across the top five ranking shows saw a significant spike as season finales capped the Holy Month of Ramadan. The last week rankings extended Bab El Hara’s tenure at the top position as viewers continued to engage with and against the show’s plot twists and turns, generating some 179,232 mentions. Followed Selfie in second place with 85,402 mentions, which stirred a particularly controversial conversation on how well it represented all Saudis. Celebrity prank show Ramez Wakel El Jaw stood solidly in the third position, with the episode starring Lebanese singer George Wassouf generating the biggest buzz across the season – 64,479 mentions, precisely. In fourth place, Khawater’s final season came to an emotional end as grateful viewers thanked the show’s presenter Ahmad Al Shughairi for 11 years of humanitarian activism. With 39,447 mentions, love story Cello ranked last, its finale sparking debate around the characters’ fates and choices.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]