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Tv

AI, authenticity and omnichannel to transform CPG

Gulf consumers are more connected, demanding and value-driven than ever. In this interview, Abdulkarim Istanbouli, General Manager, Hair Professional GCC and MEA Expansion at Henkel, explains…

INSIGHTS

Nielsen highlights ad-supported TV viewing trends ahead of upfront negotiations

Nielsen has released new data aimed at helping advertisers plan media investments during the annual TV upfront negotiations, offering a detailed breakdown of audience behavior across…

NEWS

Ramadan 2026: Ipsos data shows thrillers and big names driving Egypt’s early TV buzz

Ramadan in Egypt is more than a television season — it is a cultural ritual. Every year, anticipation builds weeks before the holy month begins. Trailers…

NEWS

Fatafeat marks 20 years with special Ramadan season across TV and digital

Fatafeat has begun celebrations for its 20th anniversary with a special Ramadan programming slate across television and digital platforms. The region’s leading food and lifestyle channel…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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TV makers tout AI upgrades at CES, as smartphone threat looms

One way for TV makers to protect or increase revenue when unit sales don’t rise is to get people to buy ever larger and smarter screens,…

NEWS

GCC gross monitored ad spend soars as big advertisers double down on TV and outdoor

Gross monitored advertising expenditure across the GCC crossed $8.6 billion between December 2024 and November 2025, underscoring the region’s continued status as one of the most…

NEWS

Is TV dead? No, it’s just getting a digital makeover

“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as OTT, connected TV (CTV), and on-demand live video delivered via apps…

NEWS

YouGov: UAE Residents Are Spending Fewer Hours Watching TV

A new report by YouGov reveals changes in the media consumption habits of UAE residents in the last couple of years.

NEWS

evision and Disney Star Expand Collaboration

evision powers a new experience with TV channels plus Video on Demand content, including Hotstar Specials in the MENA region.

NEWS

Unveiling Saudi Arabia’s Media Landscape

By Athanas Jamo, Chief Client Director, and Jean Pierre Sakr, Research Analyst, Ipsos.

NEWS

Deep Dive Into the World of Arabic Infotainment

In the ever-evolving world of entertainment, more than 80% of viewers in the MENA region show a keen interest in watching Arabic shows. Communicate sits down with Jamie Cooke, General Manager of…

NEWS

How Linear TV Benefits From An Excess of Streaming Options

By Anthony Crupi The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented…

NEWS

How advertisers can stay ahead with digital video

By David Spencer, commercial director MENA, FreeWheel Video advertising is a highly engaging format and with digital video revenues and viewership across MENA set to grow…

NEWS
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