Uniplan Expands Global Footprint with New Regional Office Launch in Dubai
The new Uniplan office in Dubai will serve as a hub for creativity, innovation, and strategic collaboration.
Uniplan, a global agency for brand experience, announced the opening of its new regional office in Dubai, United Arab Emirates. Concurrently, the company is pleased to announce the appointment of Safwan El Roufai as the CEO of Middle East and North Africa.
El Roufai brings a wealth of experience and a deep understanding of Dubai's multifaceted cultural landscape to his role as Chief Executive Officer. With over two decades of experience in the events and communication industry, he has demonstrated his leadership prowess in renowned agencies, serving as Executive Vice President MENA for VML, WPP’s creative company, and as CEO of Prisme International, the region’s events agency behind the launch of Burj Khalifa, the Dubai Tram launch and many other projects. His professional journey encompasses a wide array of projects from government and public communications to luxury real estate, destination activations, and smart cities. Leveraging his profound understanding of the local culture, El Roufai leads a team of experts who are ready to deliver exceptional results for clients.
"We are thrilled to establish our presence in Dubai and welcome Safwan El Roufai as our CEO in the important MENA region," says Christian Zimmermann, Global CEO of Uniplan. "Dubai's strategic location between the East and the West offers unparalleled opportunities for Uniplan. Currently, Dubai works closely with our Hong Kong office, exemplifying its role as a bridge between cultures and markets. Safwan's cultural understanding and strategic leadership will be invaluable as we continue to expand our operations in the Middle East and North Africa. His appointment underscores our commitment to delivering personalized solutions and fostering long-lasting relationships with clients in the region. Additionally, our new office will play an important role in bringing Chinese brands to the MENA region, leveraging Dubai's unique position and our global network."
In his role as CEO of MENA, El Roufai will lead Uniplan's Dubai team in delivering innovative solutions and unparalleled experiences for clients across various industries. His leadership will ensure that Uniplan grows to become a leading provider in the event and brand communications industry in the Middle East.
"I am honored to lead Uniplan's Dubai office and contribute to the company's growth in this dynamic region," says Safwan El Roufai. "Dubai is a melting pot of cultures, presenting both exciting opportunities and unique challenges. From the rise of experiential marketing to the increasing demand for sustainable event solutions, navigating the local landscape requires a deep understanding of emerging trends and local nuances. I am committed to leveraging this diversity to create impactful experiences that resonate with our clients and their audiences. With Uniplan's global expertise and local insights, I am confident that we will achieve great success together."
