Blis releases report highlighting the three key factors impacting changes to consumer behavior, with actionable insights for brands to harness in their strategies.
With the holiday season fast approaching, brands that want to win consumers over should pay close attention to geography, mobility, and psychology. Those that do will be well-positioned to survive and thrive in this ever-changing landscape.
The study highlights three key aspects to pay attention to: geographical location, modifications to mobility, and the psychological need for interaction. All three interplay and interact with each other.
With the holiday season fast approaching, many are adopting the ‘wait and see’ mentality. Consumers are finding it difficult to predict what they will do over this period with close to a third answering that they "don’t’ know" when it comes to future-facing questions about holiday shopping and spending.
Brands and agencies globally are also experiencing the same uncertainty, with three out of four saying that unpredictability is the main factor impacting advertising spend.