Blis releases report highlighting the three key factors impacting changes to consumer behavior, with actionable insights for brands to harness in their strategies.
With the holiday season fast approaching, brands that want to win consumers over should pay close attention to geography, mobility, and psychology. Those that do will be well-positioned to survive and thrive in this ever-changing landscape.
The study highlights three key aspects to pay attention to: geographical location, modifications to mobility, and the psychological need for interaction. All three interplay and interact with each other.
With the holiday season fast approaching, many are adopting the ‘wait and see’ mentality. Consumers are finding it difficult to predict what they will do over this period with close to a third answering that they "don’t’ know" when it comes to future-facing questions about holiday shopping and spending.
Brands and agencies globally are also experiencing the same uncertainty, with three out of four saying that unpredictability is the main factor impacting advertising spend.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]