UAE-based independent agency Tonic International has been reappointed as Audi Middle East’s lead creative agency. The agency is responsible for Audi’s strategic positioning and campaigns in the region while supporting its sales and drive growth.
The agency has been working with Audi Middle East for the past seven years. The reappointment will see an increased scope of work to further Audi’s position in the Middle East.
Arnaud Verchère, Tonic International founder and head of strategy, says in a statement, “Contractually we have to pitch to Audi every three years and it is the second time we have won this review. We are delighted that after seven years Audi has a growing confidence in our strategic and creative services, and is now increasing our scope of work to manage the evolving brand’s needs.”
Sebastien Auguin, Audi Middle East’s marketing director, adds: “After a very exhausting but highly professional and competitive pitch, we re-signed our partnership with Tonic. Congratulations to the Tonic team. We look forward to a continued creative and strategic consulting partnership, as we have done for the past seven years.”