The MediaVantage, a UAE-based media sales representative, has been awarded the exclusive contract to represent all media owned by IC Publications, a publisher of pan-African magazines. This partnership enables The MediaVantage to sell advertising and commercial opportunities in four African titles printed in English, as well as their French editions, to clients and media agencies in the Middle East territory. The contract, awarded after a competitive pitch, includes representation of African Business, B-2-B finance title African Banker, and award-winning current affairs and lifestyle titles New African, and New African Woman.
Manoj Khimji, managing director of The MediaVantage, says in a press statement, “We are enthusiastic about this contract and we look forward to working with IC publications across their leading African media. This exclusive partnership falls in line with our commitment of providing the best possible international media solutions to clients and agencies in the Middle-East region. The growing trade and investment relationship between the two regions have witnessed a steady increase in media opportunities and innovative solutions. Our team is delighted to add these dynamic titles to our portfolio.”
IC Publications has over 50 years’ experience in publishing magazines, newsletters, country supplements, industry reports and market intelligence on Africa. Its portfolio of magazines is spearheaded by African Business, the pan-African monthly business magazine and New African, an international news magazine. With its eight titles, published in English and in French, the combined reach is over 2.6 million readers.
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