The First Group has appointed Red Havas Middle East as their official communications agency of record to lead the group’s corporate reputation efforts across the UAE.
The First Group is an integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands, and real estate asset management services. Over the past two decades, The First Group has taken an innovative approach to property development and specialized services, establishing a reputation as a leading expert in UAE real estate, international hotel investments, property asset management, global investor services, and recognized hospitality and leisure brands.
“We are delighted to partner with Red Havas Middle East, one of the strongest players in the PR and Communications landscape in the region, and look forward to an exciting year. Our alliance with the agency comes at a crucial time with regards to The First Group’s corporate positing in the Emirates and we trust our new communications partner will lead the way on that front,” said, Ronel Venter VP of Group for Marketing and Communications at The First Group
Adding on to Venter's comment, Dana Tahir General Manager, Red Havas Middle East said, “Our partnership with The First Group is an exciting one and builds upon our ever-growing portfolio of corporate communications partners. Bolstered by strategic brand positioning that speaks to the market, our work aims to make a positive impact on people and their businesses, and as such, we look forward to our rewarding relationship with The First Group.”