Tarek Miknas,CEO, FP7 MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year.
What’s the best thing that can happen in 2016?
The best thing in 2016 would be greater political stability in our region. This is the last year for the Obama administration and, should the right policies be set in support of sustainable peace and economic stability in our region, there will be greater confidence, which will allow us to continue taking our industry to new heights.
What’s the worst thing that can happen in 2016?
It would be a continued decline in oil prices. Since our region is so economically dependent on oil, the lower the prices, the lower the government spending, the lower the private sector spending and the more cuts on marketing budgets.
Mantra: Everything starts and ends with The Work. Get that right, put a lot of love into everything you do, and the rest will fall into place.
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Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]