Starcom MediaVest Group (SMG) has been appointed by Saudi Arabia’s Sunbulah Group as its media communications agency. Sunbulah is one of the Kingdom’s top manufacturers and distributors of premium frozen food products. The assignment, effective March 1, covers the MENA region and will see SMG provide Sunbulah with communication solutions across all analogue and digital media.
“From the very beginning, SMG demonstrated a comprehensive understanding of the FMCG industry, innovation proficiency and strong knowledge of integrated communication solutions – all critical elements for success in our business,” said in a statement Sunbulah Group’s marketing manager Ahmed Mansour. “During the pitch process, SMG’s team in Saudi Arabia showcased multi-disciplinary capabilities. We are happy to partner with them and look forward to further cementing our shared plans.”
Ramzi Ghanem, managing director at SMG Saudi Arabia added: “We are thrilled to have been selected as Sunbulah’s media agency and are looking forward to work closely with them to drive growth for their brands across the Middle East. Sunbulah has placed quality, innovation, integrity and social responsibility at the core of its business ethos. We are incredibly proud of this partnership.”