Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a year, Starcom Egypt has been appointed to handle the Etisalat Misr account. The pitch involved Starcom and four of Egypt’s top agencies. The incumbent agency represented Etisalat Misr for over 11 years.
Etisalat Misr is a subsidiary of Etisalat group, which entered the Egyptian market in May 2007.
The agency will manage the full scope of media services across Egypt including strategic planning, media buying and customer engagement and is effective immediately.
Hossam Omar, brand management and marketing communications expert at Etisalat Misr says in a statement: “We are looking forward to this journey with Starcom, who has a profound expertise in integrated communication strategies and execution in a rapidly evolving media landscape.”
“We are extremely honored to have Etisalat as a part of the Starcom family in Egypt. Etisalat’s forward thinking and disruptive outlook on the industry makes it one of the most prestigious, dynamic, and exciting pieces of business to work on,” adds Sara Metwally, GM of Starcom Egypt.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]