SPRINKLR APPOINTS AMJAD AL SABBAH AS GROUP VICE PRESIDENT FOR MEA
Sprinklr has appointed Amjad Al Sabbah as Group Vice President for Middle East and Africa.
Sprinklr, the unified customer experience management platform for modern enterprises, has appointed Amjad Al Sabbah as Group Vice President for Middle East and Africa, to drive strategic growth of Sprinklr’s platform across the regional markets.
Al Sabbah brings over 20 years of experience in customer experience, business development, and driving commercial growth. Al Sabbah joined Sprinklr in 2018 and has been instrumental in establishing the company's regional footprint and driving digital transformation initiatives in the MEA market. Prior to Sprinklr, Amjad built his foundation at global ad agencies in WPP and Omnicom and then moved to marketing and held leading positions at Sky News Arabia and INTIGRAL (Saudi Telecom's digital arm), among others.
