German communications agency Serviceplan recently announced its foray into the Middle East region with the launch of its regional headquarters in Dubai.
Serviceplan’s digital arm has been operating in the region for almost 4 years under the name Plan.Net.
With the launch of its Middle East operations, Serviceplan has over 26 offices in 23 countries. The company runs own offices in Germany, Italy, Austria, Switzerland, Benelux, Korea, Russia, Finland, Romania, China and India and is also represented in the UK, Spain, Japan, Singapore, Australia and North and South America through strategic alliances with Profero and Ruiz Nicoli.
Serviceplan offers the concept of integrated communication using the “House of Communication” approach, which features the agency Serviceplan, the digital agency Plan.Net, the media agency Mediaplus, and the research agency Facit.
Rami Hmadeh, Managing Partner of Serviceplan Middle East (formerly Plan.Net Middle East) says, “The launch of Serviceplan’s regional headquarters in Dubai demonstrates our strong commitment to the markets we serve, and comes as a result of the increasing need for the concept of integrated communication. Our claim is ‘Building Best Brands’, and this is exactly what we want to do for this region. Serviceplan will enable us to use the integrated “House of Communication” approach, which will help us serve our clients on various communication platforms, conveying a unified message across the board.”
Florian Haller is CEO of the Serviceplan Group, while Serviceplan International is headed up by Markus Noder, its CEO, and Managing Director Christian Barth.