RETAIL REIMAGINED: SNAP’s PIONEETING AR RAMADAN MALL DOOR OFFICIALLY OPEN FOR 2025
Landing back on the platform for the fourth year, the refreshed edition returns with impressive updates that bring to life a traditional GCC valley, creating a shopping experience beyond imagination.
With the arrival of Ramadan, Snap Inc. is once again setting out to redefine online shopping with the highly anticipated return of its AR Ramadan Mall. Now in its fourth year, the 2025 edition introduces an entirely new concept, transforming the virtual retail space into a mystical shopping village where culture, community, and cutting-edge technology come together for an unforgettable digital experience with 10 brands inside.
Snapchatters are invited to step into a reimagined digital marketplace, where immersive AR boutiques come to life and turn shopping into an interactive adventure. Whether it’s unveiling exclusive drops from Givenchy or sharing must-haves from Al Majed Oud and Faces with friends and family, the AR Ramadan Mall makes shopping more engaging, personalized, and seamless - all within the region's number one platform of choice for staying connected.
Following the success of previous years, this 2025 AR Mall is inspired by the timeless charm of GCC heritage towns, seamlessly blended with the energy of modern shopping districts. With 85% of daily MENA Snapchatters interacting with Lenses, Augmented Reality is now an essential part of how people shop, explore, and engage with brands - making this year’s AR Mall more relevant than ever.
This year's Ramadan AR Mall offers a global shopping experience, bringing together renowned brands from across the world, with a special focus on the vibrant and diverse offerings from the APAC and MENA regions. For the first time, the Mall will feature a fully interactive layout, featuring a 360 map with an easy navigation across the village, followed by an inside look of the village where each boutique is designed to feel like a destination in itself. Each brand's shopfront will transport users into a 180° immersive environment that embodies the brand’s identity. As anticipation builds, visitors can also look forward to a special Eid edition, adding a festive touch to the experience.
The full list of brands found inside the Snap AR Ramadan Mall this year include:
Luxury: Givenchy
Beauty & Fragrances: NiceOne, Almajed Oud,Faces
Fashion: Max Fashion
Accessories & Electronics: Doctor M, Tecno
Food and beverage: Almarai ‘Alyoum’, Keeta
By seamlessly blending cultural relevance with cutting edge technology, the AR Mall sets a new standard of Ramadan shopping, making every visit a new discovery. Users can enter Snap’s AR Ramadan Mall through the organic lens explorer and carousel feature on Snapchat between March 1st and April 6th .
