Publicis Groupe Middle East Appoints John Nolan as Head of Sport and Commercial Investment MENA

Publicis Groupe Middle East today announced the appointment of John Nolan as Head of Sport and Commercial Investment MENA. In this newly created role, he will lead the Groupe’s commercial investment and sports marketing initiatives in the region, driving innovative content partnerships, sponsorships, and revenue growth opportunities for clients.

His remit includes developing strategic partnerships with sports federations, broadcasters, and content owners, as well as leading sports sponsorship and activation strategies. He will also focus on enhancing client investments in sports marketing, maximising commercial opportunities, and leveraging digital tools to drive measurable impact.

He will also oversee the investment in content for APEX globally and chairing the Global Content Investment Council. In both capacities, he will report to Tony Wazen, CEO of Publicis Media ME.

Bringing over two decades of experience in content and sports marketing, John has played a pivotal role in shaping major sporting events and commercial ventures worldwide. He has worked in various capacities in Sports Television, Rights and Event Management for major events including Formula 1, World Rally Championship, the Olympics, NBA, NFL, MLB, and the Premier League. John is also a member of BAFTA and the Royal Television Society.