PRCA Mena Partners with Atteline to Conclude Ramadan Food Distribution Initiative, Powered by the SmartLife Foundation
A contribution of only AED 13 can provide someone with their only meal of the day.
In the spirit of Ramadan, PRCA Mena (Public Relations and Communications Association Middle East & North Africa), in partnership with Atteline and the SmartLife Foundation, have successfully organized and concluded a volunteer food distribution initiative for Dubai’s blue-collared workers in Al Quoz.
With Ramadan being a time for reflection, gratitude, and giving back, initiatives like this serve as a sound reminder of the impact that society can make when unified. For those looking to support, a contribution of only AED 13 can provide someone with their only meal of the day. However, monetary donations are not the only way to give back; volunteering time embodies the core values and the essence of not only Ramadan but also a healthy, connected community.
Aligning with the United Nations’ 2030 Agenda for Sustainable Development, a mandate that the UAE is especially working towards achieving through its commitment to eradicating hunger and promoting well-being via the National Food Security Strategy 2051, these collective efforts served to emphasize social responsibility and community welfare.
As an NGO (non-profit organization), the SmartLife Foundation has supported over 150 labour camps and more than 200 corporates since 2009. This recent food distribution initiative with PRCA Mena and Atteline is yet another step towards impacting and transforming lives for the greater good, adding to its total contribution of facilitating over 100,000 meals this month. In the spirit of giving back this month and throughout the rest of the year, remember that a moment, however big or small, can have a long-lasting impact.
