Turkish brand PINAR has appointed Initiative MENA as its media agency of record.
Since its establishment in 1973 in Turkey, PINAR has served a wide variety of dairy, meat and drinking water products meeting different consumer needs across the region.
Initiative MENA, part of MCN Holding and IPG Group, will be tasked to carry out the offline and online media planning and trading services for PINAR, across the MENA region.
Commenting on the win, Raffoul Mattar, managing director UAE at Initiative MENA says in a statement: “As a market leader, PINAR provides endless opportunities for highly effective media campaigns. We will be working closely with the marketing team for mutual success, creating and delivering innovative solutions and world class strategies and campaigns for the brand.”
Arda Cenk Tokbas, general manager, HDF FZCo, Pinar’s regional office, adds: “Pinar is a much-loved brand that’s found in hundreds of thousands of kitchens across Turkey and the GCC. In fact, meeting the consumer needs is considered to be vital for brand success, that’s why we always explore the needs, understand our customers, face the challenges and then invest in market research and product development. With that in mind, finding the right partner was key. Initiative MENA has demonstrated strong leadership, passionate understanding of our business, and creative strategic thinking.”