Following a pitch handled by UK-based media consulting company, ID Comms, PHD has won the global media account of British banking and financial services company HSBC. The incumbent was GroupM’s Mindshare.
“We have selected PHD as our preferred Media Planning and Buying Supplier as they demonstrated strong strategic skills and advanced digital transformation capabilities,” Leanne Cutts, group head of marketing at HSBC, says in a statement. “In a complex media and communications marketplace, PHD’s overall approach stood out as being forward-thinking, yet straightforward and pragmatic.”
[Tweet “HSBC moves global media account from Mindshare to @PHDWorldwide”]
HSBC last year named Cutts, a former Mondelez International executive, as its new group head of marketing.
The company said in January that it was evaluating marketing service suppliers “as part of (its) commitment to the ongoing development of HSBC’s media and marketing arrangements.”
The decision is a blow for WPP, which is currently working to defend some of its major clients, including Ford – which the holding company’s Global Team Blue handles – as well as Mars, Shell and GlaxoSmithKline.
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