Dubai-based group, Al Khayyat Investments, recently announced Pencell PR & Events as its official PR partner. As part of this liaison, Pencell PR & Events will handle all aspects of PR for the following brands under the Group: BinSina Pharmacy , Holland & Barrett, La Martina, Superdry, Petit Bateau, Fortnum & Mason, BurgerFuel, Nar, Fournil de Pierre, Il Caffe di Roma & Espression by Lavazza and Ping Pong restaurant.
Al Khayyat Investments is a family-owned company based in UAE, with the group’s retail arm operating the franchises of brands in fashion and lifestyle, health and beauty and food and beverage. Al Khayyat Group AKI functions across six autonomous business units, each led by specialists in their fields – retail, healthcare, consumer (FMCG), contracting and environmental Services, automotive, and strategic investments. AKI continues to offer partners business solutions to match their aims, focusing on achieving and maintaining leadership market positions.