Dubai-based group, Al Khayyat Investments, recently announced Pencell PR & Events as its official PR partner. As part of this liaison, Pencell PR & Events will handle all aspects of PR for the following brands under the Group: BinSina Pharmacy , Holland & Barrett, La Martina, Superdry, Petit Bateau, Fortnum & Mason, BurgerFuel, Nar, Fournil de Pierre, Il Caffe di Roma & Espression by Lavazza and Ping Pong restaurant.
Al Khayyat Investments is a family-owned company based in UAE, with the group’s retail arm operating the franchises of brands in fashion and lifestyle, health and beauty and food and beverage. Al Khayyat Group AKI functions across six autonomous business units, each led by specialists in their fields – retail, healthcare, consumer (FMCG), contracting and environmental Services, automotive, and strategic investments. AKI continues to offer partners business solutions to match their aims, focusing on achieving and maintaining leadership market positions.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]