PacSis – Linking Consumers & Brands, an international brand engaging in promotional and digital marketing solutions, is launching its technological platform in the UAE. The platform allows consumer brands to create and strengthen their relationships with customers of everyday goods through a series of digital activations that ultimately focus on increasing sales.
Pedro Guimarães, managing partner at PacSis, explains that the focus on the GCC market has followed “the successful creation and optimization of the same platform in Europe. Over the past 10 years, the population of the UAE has doubled, and with it we see people growing more and more in love with promotions. This is an opportunity.”
For Guimarães, “the continuous growth of the region, with the UAE as the center point, has led us to believe that this is the place to be. Our aim is to be the provider of choice for our customers for the whole of EMEA and in order to do so we have to be here. Consumers are adopting digital faster than Brands can cope with and with technology; brands have the opportunity to talk directly to the consumers, with something that is tailor made for them, to where they live. We aim to solve this issue”.
The platform will enable brands to create year-round or time-framed promotional campaigns, which can be found in a unique platform or on the brand´s own website.
PacSis offers three levels of services for consumer brands to engage with current and prospected customers: “Tools” is the simplest solution, such as Try for Free or other type of Refunds. “Campaigns”, the second tier of engagement, is wherein PacSis develops a full strategy for the brands campaigns, either using Tools or other advanced solutions. The last tier of engagement, “Platforms”, focuses on fully developed and tailor-made solutions to the brand’s needs, such as creating a brand portal where the brand can integrate all its social media presence, promotional offers and physical stores activities in the same destination site.
“The truth is that the latest digital revolution has allowed us to be in the forefront of creative communication through state-of-the-art tech solutions. Our different vertical markets and various geographies, along with 20+ years business experience, ensures us a proved value proposition with widely used leading technologies as well as best practice guidelines, which are critical when implementing this type of solutions,” adds Guimarães.
