Digital ad monitoring agency OOX today announced its latest agency subscriber, Qrious Digital Marketing. A Dubai Media City based, start-up digital agency, Qrious seeks to utilize UAE and KSA data provided through web based service OOXmonitor.
OOX co-founder and managing director Fouad Bedran says in a press statement: “We are very excited to have the latest digital advertising Agency brand in town sign up to OOXmonitor! This is evidence of Qrious’ rigorous and systematic approach to doing business. By the same token, OOXmonitor has become an essential media planning and buying tool for both online and off-line media teams.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]