OMNICOM MEDIA GROUP (MENA) NAMES CHRISTIAN FEDORCZUK CEO OF PHD MENA

Omnicom Media Group (MENA) has named Christian Fedorczuk CEO of PHD MENA. Christian brings over two decades of global experience as a leader in media and creative industries, marking an exciting evolution for the company’s regional growth ambitions.

With a career spanning four continents, Christian Fedorczuk has built a reputation as a transformative leader with the ability to integrate disciplines across media, tech and creative production.

From his beginnings at OMD in Vienna to leading agencies across London, Los Angeles, and Tokyo, Christian has worked with some of the world’s most reputable brands and networks, including Omnicom Media Group (OMG), Dentsu, and IPG. For the last five years, he co-founded and grew a culture-led creative studio and production company in Tokyo’s vibrant Harajuku district, where his clients included icons such as adidas, Red Bull, LVMH, and Apple alongside grassroot culture brands.

Christian’s return to the Middle East marks a homecoming of sorts. Between 2007 and 2010, he played an instrumental role in the growth of Omnicom Media Group Dubai, gaining a deep understanding into the region’s dynamic market and has built lasting relationships in the process.

In addition to Christian’s appointment, Karen Doumet and Daniel Shepherd will step into new roles. Karen, who has been critical to the recent success of PHD, will assume Regional Managing Director for the whole of MENA across all disciplines, and Daniel will transition into the role of Chief Strategy Officer at Omnicom Media Group, reporting into the Group CEO.

Christian, whose appointment is effective January 1, will be headquartered in Dubai, reporting to Elda Choucair, CEO of Omnicom Media Group.