In order to support the expansion of its e-commerce offering, Shop and Ship, with specialist marketing capabilities, Aramex has selected OMD to manage its digital media and communications.
Shop and Ship, the online shopping delivery service powered by Aramex, allows users to purchase items from international websites and have them shipped to consumers living in 52 destinations around the world. The service is not only proving popular in the GCC but is also earmarked for further expansion on an international scale.
“As an e-business, we needed a partner who understands e-commerce as well as the role digital media and all its facets can play in advancing our business in the industry. Moreover, we needed a strong global network that could support our aggressive expansion plans to connect growth markets around the world,” explains Hassan Mikail, global e-commerce director at Aramex. “We found that in OMD. Like us, they are a first-mover in that space and have demonstrated their performance over the years. Beyond their strong capabilities in digital media, they’ve demonstrated an impressive understanding of our business needs and the way forward for us.”
“Nothing excites us more at OMD than the challenge to grow a brand and actively contribute to its success,” comments Nadim Samara, managing director of OMD UAE & Lower Gulf. “Shop and Ship ticks a lot of boxes for us as it is a stimulating challenge. It is also the validation of the organizational structure we’ve implemented last year to enhance our agility and effectiveness.”