Khaled AlShehhi, Executive Director of New Media and Visual Production at the UAE Government Media Office, among the new members.
“We’re extremely grateful that these prominent leaders are sharing their strategic expertise and global view with the AME Awards,” said Gayle Mandel, Executive Director at AME Awards, in a statement. “Their reputation as advocates for effectiveness will provide AME with continued support in its mission to champion ground-breaking results-driven work.”
2022 AME Advisory Council new members:
AME’s Advisory Council is comprised of 22 global executives who provide the competition with ongoing knowledge of emerging trends and critical industry insights.
“The greatest marketing campaigns have, at their core, creative work that achieved results and the AME Awards are designed to identify and celebrate them. This focus is what makes them meaningful and valuable,” said Khaled AlShehhi, Executive Director of New Media and Visual Production, UAE Government Media Office, UAE.
“I am honored to join AME Awards for Advertising & Marketing Effectiveness Advisory Council. My goal as a member of the council is to honor creative and effective work through the lens of inclusivity. Diverse casting is one piece to achieve effective work, but cultural insights and inclusion are the core,” said Janis Middleton, EVP, Executive Director of Multicultural and Inclusion Strategy at Guided by Good, USA.
“Creativity is a brand's biggest superpower, but it needs to be tethered to a commercial outcome to earn its keep. Creativity and effectiveness should be seen as one and the same. Great work needs to deliver a sustainable impact over time, and this means using creativity to find a role in culture, not simply reflect it back,” said Dom Hickey, Head of Planning at DDB Sydney. “Awards like the AME matter because they set a benchmark to celebrate brilliant work at the intersection of creativity and effectiveness.”
“I am thrilled to join the AME Advisory Council. Having judged last year’s awards, it was incredible to be able to read about the best and most effective campaigns from around the globe. I am looking forward to helping to shape one of my favorite award shows,” said Rory Gallery, Chief Strategy Officer at Special Group, New Zealand.
“Having been involved as a participant and a regional jury member, it’s a great honor and privilege to now have been asked to join the AME Advisory Council. I look forward to working with other industry leaders from around the world to provide guidance and perspective and contributing to the Awards’ continued success is the ultimate benchmark for advertising and marketing effectiveness,” added Khaled AlShehhi.
“In this constantly evolving industry it’s a triumph to have these award-winning innovators guiding AME towards next-level growth,” said Seminara Mandel.
AME’s Advisory Council is represented by both agency, brand, organizational, and educational leaders from five continents. Together the Advisory Council members ensure AME’s stature within the global community as a competition that showcases the most creative and measurable effective campaigns emanating from around the globe. To view the entire AME Advisory Council visit here.
The results of the Grand Jury sessions are parsed in the annual AME Report, which honors and provides rankings for agencies and brands from 30 countries.