National Bank of Kuwait (NBK) has appointed Zenith Kuwait to handle its regional media planning and buying following a competitive multi-agency pitch process.
The account marks a significant win for Zenith Kuwait and will see the media services agency communications solutions across a host of channels. Zenith will provide NBK, which was named best bank in the Middle East in this year’s Global Finance rankings, with a full range of communication and media services covering strategic communications planning, offline and online media planning and buying, social performance tracking, audience understanding and segmentation, in addition to a host of related services.
“This partnership will help further cement Zenith’s leadership position in Kuwait. Our unique selling point of conveying Live ROI through integrating Zenith’s brand engagement and performance companies, Performics & Newcast, strategically positions us as market leaders in Kuwait and across the region,” says Ibrahim Kalash, business managing director of Zenith Kuwait.