Nissan Middle East and Infiniti Middle East have selected OMD as their regional partner for media communications. Effective May 2016, the new agreement covers a plethora of services including data and analytics solutions and includes media planning and buying, content marketing, search as well as performance marketing.
The multi-agency pitch started in Q4 last year and included Starcom, Initiative and the incumbent Mindshare.
This is a big win in a series of big wins for OMD that won the Jumeirah Group account earlier this year and the extension of its services on the Beirsdorf account late last year.
“We’re extremely proud of the hard work and dedication we put into devising the right marketing strategies for both Nissan and Infiniti, based on business-driven analytics and real insights uncovered from our bespoke research,” says Nadim Samara, managing director of OMD UAE & Lower Gulf, in a press statement.