Who made the cut this year?
The 14th edition of the MENA Effie Awards attracted over 800 entries from international and regional brands and agencies. The jury presented 150 professionals from MENA’s marketing and advertising sector, who went through two strenuous rounds of examining all entries.
241 entries have been shortlisted for the final round of judging that is scheduled to take place on the 1st and 2nd of November. The grand jury will review the shortlisted work to compile the winners for this year.
Scheduled to take place on the 22nd of November, 2023, at the exquisite Armani Hotel, Burj Khalifa in Dubai, UAE, this year’s winners, like every year, will be announced at an Oscars-themed gala ceremony.
Commenting on the shortlist reveal, Sahar Rafique, Managing Director of the hosting company, NordStella, said, "This year, we have witnessed a notable 25% increase in the volume of entries. We take immense pride in observing the participation of new brands and agencies dedicated to crafting outstanding case studies. I extend my heartfelt gratitude to all our esteemed jury members for their diligent commitment as jurors, not only for their time but also for ensuring equitable and impartial judging processes. A resounding congratulations to all those who have successfully made it to the shortlist."
Automotive – Vehicles & Aftermarket
Cadillac My Way - Cadillac
Freedom - Dosy
Hatoola ACDelco - ACDelco
Moonbow Blue - Infiniti
Banking, Finance, and Insurance
A Ramadan in Space - Emirates NBD
Al Aziya - Emirates NBD
Don't Say Money, Say ValU - ValU
Eidiya 18+ - stc pay
Launching an Unmissable World Cup Prize - stc Pay
RAKBANK's 'Everyday Banking, Easy!' - A Digital Transformation Success Story - RAKBANK
The Joy of Cashless - McDonald's x Mastercard
The Oldest & the Freshest Bank - Alrajhi Bank
The Out-of-this-world Football Match - Mastercard
Wander No More! - SAB
Beauty, Cosmetics, Fragrances & Fashion
Squad Goals! - Sunsilk
Voices Redefining Beauty - Sephora
Beverages Alcohol & Non-Alcohol
Black & White Lebanon - Barista
Ditch the Glitch - Lipton
Green Means Go: How Lipton Got Moving - Lipton Green Tea
Sweet Talk - Nescafe 2in1
The Coffee Initiative - ARAMCO
The Cookies & Cream Guy - Nescafe
The Pepsi World Cup Nutmeg - Pepsi
Want Coffee? Simple. – McCafé
Brand Integration & Entertainment Partnerships
10 Questions Before Your Coffee Gets Cold - Nescafe
Danette’s Starring Role in ‘Le Meilleur Pâtissier’ - Danette
Durex Records: Empowering Saudi Youth to Harness Their Self-Expression - Durex
How Drive to Survive Upended Our Marketing Strategy - Al Futtaim - Toyota
Live it Up Like Momoa - Yas Island
Revolutionizing the Gaming Experience For Students - stc play
Sound of Saudi - Sound of Saudi
The Lay's Heist - Lay's
Branded Content & Entertainment
A Tribute to Constants - Vodafone Egypt
Birthmark Stories - HungerStation
Dirty Laundry - ABAAD
From a Forbidden Place to the Postcard of Saudi Arabia - The Royal Commission for AlUla
Hatoola ACDelco - ACDelco
Powering Girl Gamers - Nivea
Raise Your Arches - McDonald's
The Many Different Tamer Hosnys - Orange
Voices Redefining Beauty - Sephora
Wander No More! - SAB
Yas Yas Baby - Yas Island
Business-to-Business – Products & Services
APS A Capella: An Amazon Payment Services Musical - Amazon Payment Services
Castrol Cares - Castrol
Make Brilliance - Dubai Industrial City
Oxagon: The Home of Advanced & Clean Industries - Oxagon
Small is BIG - Banque du Caire
Taking Your Business Beyond - Etisalat by e&
Crisis Response / Critical Pivot
Oreo & Friends - Oreo
Tires to Roads - ARAMCO
Data Driven
DHL Message Delivery - DHL
Don't Just Flyover, Stopover! - Visit Saudi
ETA - Egyptian Tourism Authority
Family of Generosity - Galaxy
One Nation. One Voice. – SAB
The Non-sponsored Sponsorship of Ramadan - Almarai
The Period Sleep Gap - Nana
The Subconscious Order – HungerStation
David vs Goliath
Black & White Lebanon - Barista
Melting Memories - Subway Arabia
Quick.Easy.Done. - Vodafone Oman
The Hidden Room Collection - HomeBox
The Tuna Language - Sidi Ali
The Underwater Playlist - Sound On
E-Commerce
Self Check-out - K-Lynn
Talabat, Say Less! - Talabat
The Kraft World Cup Burger Joint - Kraft
Electronics
Expect the Unexpected - stc
The Underwater Playlist - Sound On
Entertainment & Sports
Building Bridges - LEGO
The Bet Only a Moroccan Brand Can Take - Cote & Sport
Experiential Marketing: Live, AR/VR/Digital, Live+ AR/VR/Digital
ArzePay - Greenpeace
Capes, Not Coats: The Superpower Behind Healthy Habits. - Dettol
Drones Versus Desertification - ARAMCO
Faces of Fraud - HSBC
How Drive to Survive Upended Our Marketing Strategy - Al Futtaim - Toyota
McSwings - McDonald's
The Healing Canvas - OnStar
Experiential Shopper Marketing
I See Coke - The Coca-Cola Company
Nameless Car - Geely
The Drive Thru School - McDonald's
The Kraft World Cup Burger Joint - Kraft
Think You Don't Have Time to Read? - Kinokuniya
Families & Children
A New Twist with Mozzarella Every Day! - Puck
A Ramadan in Space - Emirates NBD
ColourCheck - Babyshop
For the Modern Arab Family - Infiniti
Live the Child within - McDonald's
The Best Day Ever - Yas Island
The Homecoming - Home Centre
The True Value of Value Retailing - Babyshop
Food
Always in Power - with Maggi - Maggi MENA
Mixes Make Cooking Easy - Maggi
The Birth of Speech - Cerelac
The Chicken McNuggets Friend - McDonald's
The Crunch Factor: Al Arabi's Recipe for Market Success - Al Arabi
The Tuna Language - Sidi Ali
Government & Public Service
Race for Life - BEEAH
Shop with Purpose, Empower Productive Families. - Social Development Bank
Healthcare Services & Healthcare OTC
ColourCheck - Babyshop
Signs - Emirates NBD
The Giving Room - IKEA x MSF
Household Supplies & Services
Gigantic Stain - GIG – Emlaq
Influencer Marketing
A Tribute to Constants - Vodafone Egypt
Al Aziya - Emirates NBD
Clash of Greens - Lipton
Dirty Laundry - ABAAD
Let's Meet Again on Yas Island - Yas Island
Meet DJ Khaled - the Sports Influencer - Sun & Sand Sports
Talabat, Say Less! - Talabat
The Cookies & Cream Guy - Nescafe
The Many Different Tamer Hosnys - Orange
The Pepsi World Cup Nutmeg - Pepsi
The Unauthorized Visit - Saudi Tourism Authority
Voices Redefining Beauty - Sephora
Wanna Go to McDonald's? - McDonald's
Where's Messi Meets Messi - Saudi Tourism Authority
Internet & Telecom
A Tribute to Constants - Vodafone Egypt
Bab Rizk: A Gateway to Opportunities - Orange
Cheer for Other Countries - Orange
Smart Living - Etisalat by e&
The Many Different Tamer Hosnys – Orange
Marketing Disruptors
ColourCheck - Babyshop
Drones versus Desertification - ARAMCO
Freedom - Dosy
Powering Girl Gamers - Nivea
Raise Your Arches - McDonald's
Self Check-out - K-Lynn
That Affordable - Al Jazirah Ford
The Lay's Heist - Lay's
The Not Hot Periodwear - P&G Always
The Out-of-this-world Football Match - Mastercard
Media Idea
McSwings - McDonald's
Revolutionising the Gaming Experience for Students - stc play
Self Check-out - K-Lynn
The Lay's Heist - Lay's
What is NEOM? – NEOM
Media Innovation: Existing Channel, Emerging & New Channels
ArzePay - Greenpeace
Building Bridges - LEGO
Durex Records: Empowering Saudi Youth to Harness Their Self-Expression - DUREX
Self Check-out - K-Lynn
Sound of Saudi - Sound of Saudi
The Healing Canvas - OnStar
New Products or Service Introduction
Melts are Not for Sharing - Pizza Hut
Rice - Hard to Believe? - McDonald's
Tank.. Clean Water Made Easy – Tank
The Hidden Room Collection – HomeBox
Omni-Channel Shopper Solution
Beauty Deserves to be Printed - Canon
Hosting in a Digital World - Ferrero Rocher
Mixes Make Cooking Easy - Maggi
The Kraft World Cup Burger Joint - Kraft
Think You Don't Have Time to Read? - Kinokuniya
Performance Marketing
ETA - Egyptian Tourism Authority
From Leaf to Luxury - Twinings
The Best Day Ever - Yas Island
What is NEOM? - NEOM
Personal Care
As Soon as You Open Your Mouth - Close Up
Getting Young Egyptians to ‘Care’ About Oral Care - Closeup
Habba Habba Al Habba (Say No to Pimple Worries) - Purifying Neem Face Wash
Powering Girl Gamers - Nivea
The Not Hot Periodwear - P&G Always
The Period Sleep Gap - Nana
Positive Change: Social Good - Diversity, Equity & Inclusion
Freedom - Dosy
Little Big Hearts - Magdi Yacoub Heart Foundation
The Hidden Room Collection - HomeBox
Unseen Tears - Home Centre
Positive Change: Environmental - Brands
Drones Versus Desertification - ARAMCO
Positive Change: Environmental - Non- Profit
ArzePay - Greenpeace
Race for Life - BEEAH
Positive Change: Social Good – Brands
An Unexpected Graduation Ceremony - Visa
Bab Rizk: A Gateway to Opportunities - Orange
Castrol Cares - Castrol
ColourCheck - Babyshop
Heart Jingle - Afia Egypt
Oreo & Friends - Oreo
The Giving Room - IKEA x MSF
The Homecoming - Home Centre
Welcome to Womanhood - Dove
Positive Change: Social Good – Non-Profit
A Weapon Against the Capital Control Law - Transparency International - Lebanon
Dear Ai, Learn More - KAUST (King Abdullah University of Science and Technology)
Dirty Laundry - ABAAD
Retail
Game On: How SSS Turned Sports into Play - Sun and Sand Sports
Making Music: the (Original) Recipe for Success - KFC
Mcspicy, It's Kind of Spicy - McDonald's
McSwings - McDonald's
Raise Your Arches - McDonald's
The Drive Thru School - McDonald's
The Homecoming - Home Centre
Seasonal Marketing – Products
A Durex Valentine - Durex Egypt
Adventure is calling - Jeep
Cheer for Other Countries - Orange
Fashi(L)on Show - Sayyar
Live the child within - McDonald's
Lunar Treats - Oreo
Make Ramadan Awesome for Your Car - ACDelco
Mama Sara & Sara - Almarai
The Night-Shifters - Cadbury Dairy Milk
The Non-sponsored Sponsorship of Ramadan - Almarai
The Not Hot Periodwear - P&G Always
The Pepsi World Cup Nutmeg - Pepsi
The Tuna Language - Sidi Ali
Seasonal Marketing – Services
A Tribute to Constants - Vodafone Egypt
Change the Story - Omantel
Ditch The Glitch - Lipton
Eidiya 18+ - stc pay
The Homecoming - Home Centre
Yas Yas Baby - Yas Island
Small Budgets – Non-Profit
ArzePay - Greenpeace
Dirty Laundry - ABAAD
Small Budgets: Products
Make Ramadan Awesome for Your Car - ACDelco
The Underwater Playlist - Sound On
Small Budgets: Services
Freedom - Dosy
Snacks & Desserts
Hosting in a Digital World - Ferrero Rocher
Lunar Treats - Oreo
Oreo & Friends - Oreo
The Lay's Heist - Lay's
The Night-Shifters - Cadbury Dairy Milk
Social Media
Birthmark Stories - HungerStation
Making Music: the (Original) Recipe for Success - KFC
Melts are Not for Sharing - Pizza Hut
Shop with Purpose, Empower Productive Families. - Social Development Bank
Sound of Saudi - Sound of Saudi
The Chicken McNuggets Friend - McDonald's
Sustained Success – Products & Services
Chipsy Joy - PepsiCo Egypt (Chipsy)
The Journey to Making Sexual Violence a Serious Crime - ABAAD
Travel, Tourism and Transportation
From a Forbidden Place to the Postcard of Saudi Arabia - The Royal Commission for AlUla
Let's Meet Again on Yas Island - Yas Island
Personalised Impressionism - Louvre Abu Dhabi
The Incredible Host - Jordan Tourism Board
The Unauthorized Visit - Saudi Tourism Authority
Youth Marketing – Products & Services
Bringing Manga to Saudi Arabia - Manga Youth
Change the Story - Omantel
Durex Records: Empowering Saudi Youth to Harness Their Self-expression - DUREX
Melts are Not for Sharing - Pizza Hut
Powering Girl Gamers - Nivea
Put Your Money to Work - Thndr
The Drive Thru School - McDonald's
The Not Hot Periodwear - P&G Always
The Pepsi World Cup Nutmeg - Pepsi
The Sound of Saudi - Pepsi
Reserve your table for the gala: https://book.menaeffie.com/. Early bird discount available till 28th October.
