Traci Alford, President and CEO of Effie Worldwide, shares exclusive insights with Communicate on the strategic vision and future direction behind the groundbreaking acquisition.
As the Middle East continues to make global headlines by becoming an international hub for hosting mega-events, the region's sports and music tourism sector presents interesting opportunities…
The Business Decision Makers’ Mindset report launched by CNN International Commercial unveils the latest trends and optimism among business leaders globally for business growth.
In the realm of content commerce, with the rise of social media, 47% of businesses claim to have obtained more success on working with micro-influencers. This…
Earlier this year, Audi Middle East onboarded Chef Izu, a Dubai-based celebrity restauranteur, Chef Izu as its regional brand ambassador. The announcement marked a fresh chapter in the…
Smeetha Ghosh, CEO & Co-Founder of Cashee – a digital banking platform that empowers the youth to develop money-management habits walks us through the various trends…
Today’s consumer wants great experiences with brands at every step of their journey. By understanding how everything comes together, using technology smartly, and keeping customers at…
In a world where digital influence extends beyond mere brand endorsements, influencers, and content creators are emerging as powerful agents of social change. The recent launch…
From navigating all kinds of new commerce to emerging trends and strategies, there’s a lot in store.
Why does every Egyptian ad sing?
Among the plethora of buzzwords and trending concepts - the 'age of average' emerges as one synonymous with the death of distinctiveness. It addresses the ubiquitous…
As the curtain falls on the 71st edition of the Cannes Lions Festival of Creativity, we bring you a comprehensive summary of the winners from the…
With the MENA Effie Awards set to debut in Saudi Arabia this year, the Kingdom is expected to witness a surge in marketing and advertising excellence.…
Stay in the know
What are you interested in?
