Pavneet Kaur - Communicate Online
Pavneet Kaur

Behind The Effie Ascential Acquisition

Traci Alford, President and CEO of Effie Worldwide, shares exclusive insights with Communicate on the strategic vision and future direction behind the groundbreaking acquisition.

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What Does the Middle Eastern Music & Tourism Industry Have to Offer?

As the Middle East continues to make global headlines by becoming an international hub for hosting mega-events, the region's sports and music tourism sector presents interesting opportunities…

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Optimism to Fuel Business Growth in Next 12 Months

The Business Decision Makers’ Mindset report launched by CNN International Commercial unveils the latest trends and optimism among business leaders globally for business growth.

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Curate Content, Commerce will Follow

In the realm of content commerce, with the rise of social media, 47% of businesses claim to have obtained more success on working with micro-influencers. This…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Inside Audi Middle East’s Latest Partnership with Chef Izu

Earlier this year, Audi Middle East onboarded Chef Izu, a Dubai-based celebrity restauranteur, Chef Izu as its regional brand ambassador. The announcement marked a fresh chapter in the…

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Unlocking the Future: Fintech’s Impact on Payment Evolution

Smeetha Ghosh, CEO & Co-Founder of Cashee – a digital banking platform that empowers the youth to develop money-management habits walks us through the various trends…

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Fill Consumer’s Heart with Experiences, Not Things.

Today’s consumer wants great experiences with brands at every step of their journey. By understanding how everything comes together, using technology smartly, and keeping customers at…

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Driving Change from the Top: How TikTok is Empowering the Creator Economy

In a world where digital influence extends beyond mere brand endorsements, influencers, and content creators are emerging as powerful agents of social change. The recent launch…

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What does the Future of Commerce Entail?

From navigating all kinds of new commerce to emerging trends and strategies, there’s a lot in store.

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The Song Behind Every Egyptian Ad

Why does every Egyptian ad sing?

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WARC: The Age of Average is Upon Us

Among the plethora of buzzwords and trending concepts - the 'age of average' emerges as one synonymous with the death of distinctiveness. It addresses the ubiquitous…

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Cannes Lions 2024: Middle East Draws Global Recognition

As the curtain falls on the 71st edition of the Cannes Lions Festival of Creativity, we bring you a comprehensive summary of the winners from the…

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SMC Forges Strategic Partnership with MENA Effie Awards to Enhance KSA’s Media Landscape

With the MENA Effie Awards set to debut in Saudi Arabia this year, the Kingdom is expected to witness a surge in marketing and advertising excellence.…

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