Lowe MENA wins Masafi account

Lowe MENA has been awarded the regional creative duties for Masafi; this includes the brand’s complete range of products. With immediate effect, Lowe MENA will take the up reins for Masafi’s through-the-line communications in the Middle East, across all its offerings.

“We are extremely excited to be associated with such a prestigious and historical brand that’s been part of the U.A.E.’s fabric for decades. We look forward to sharing the journey of Masafi’s vision to expand across the region,” says Joseph Makhoul, General Manager of Lowe MENA.