Media agency, MEC, has been awarded the media planning and buying duties for Kansai Paints Middle East, after over 6 months of consultation. MEC will support the Kansai Paints business with targeted and strategic media efforts across GCC.
Speaking of the appointment, Yves-Michel Gabay, regional general manager, MEC MENA, says in a press statement: “We are thrilled to have won the account and we are looking forward to working with them and help them grow their business in the region”.
Syed Ameer Hamza Hasan, CEO of Kansai Paint MENA & CIS, adds: “Kansai Paint’s expansion in the region has taken a dynamic pace. The region at large, and the UAE in particular, is extremely significant to our growth. MEC, given their passion and enthusiasm for strategic creativity and implementation, come in as the right partners in channeling our communication in the region. We are very pleased to associate with them”.