Media agency, MEC, has been awarded the media planning and buying duties for Kansai Paints Middle East, after over 6 months of consultation. MEC will support the Kansai Paints business with targeted and strategic media efforts across GCC.
Speaking of the appointment, Yves-Michel Gabay, regional general manager, MEC MENA, says in a press statement: “We are thrilled to have won the account and we are looking forward to working with them and help them grow their business in the region”.
Syed Ameer Hamza Hasan, CEO of Kansai Paint MENA & CIS, adds: “Kansai Paint’s expansion in the region has taken a dynamic pace. The region at large, and the UAE in particular, is extremely significant to our growth. MEC, given their passion and enthusiasm for strategic creativity and implementation, come in as the right partners in channeling our communication in the region. We are very pleased to associate with them”.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]