At the recently held Festival of Media Global in Rome, OMD UAE received another trophy for its “Unleash your Potential” Infiniti Q50S campaign, taking home Bronze in the Best Use of Technology category. The campaign, which was a collaboration between OMD, TBWA and Infiniti, had earlier won Gold in the same category at the MENA edition of the Festival, as well as Silver for the newly introduced Creative Use of Data category. An additional six trophies – including one Gold and three Silver for Nissan, Go Sport and Pepsi campaigns – also led to the most-awarded UAE agency being named Agency of the Year at the MENA edition last month.
As technology continues to drastically transform the advertising landscape, the role of an agency, in providing data management and ad-tech solutions, has never been more critical. OMD, which won the Infiniti and Nissan accounts in Q1 of 2016, has deployed bespoke DMP integrations, culminating in data-driven marketing strategies that have yielded award-winning campaigns.
“Infiniti is a brand that constantly pushes boundaries; this approach is also filtered down in all that we do,” says Francesca Ciaudano, general manager – Marketing and PR at Infiniti Middle East. “With the Q50 Red Sport 400, we sought to bring something to life that would live up to this promise. The Q50 is a vehicle that features a full suite of technology that empowers our drivers. With the “Unleash Your Potential” campaign, it was our goal to utilize the latest in technology and data to prove that the Q50 can indeed unleash our drivers’ potential. We then brought this data to life in a world-first with an impressive audio and visual display at the Dubai Fountain.”
“Data and technology have been at the center of every conversation we have with our clients, partners and colleagues over the past three years,” adds Nadim Samara, CEO of OMD UAE. “These accolades validate both ours and TBWA’s efforts to continuously upgrade our capabilities and services with the latest innovations and developments across the advertising landscape. We will continue endeavoring to bring our clients’ businesses and their consumers even closer together, leveraging cutting-edge tools and approaches to provide the most personalized and effective brand experiences possible.”
