Clarion Events, organizers of Gulf Bike Week has appointed Brazen to handle the PR for its 2015 event in Dubai, on 24 and 24 October.
Brazen will handle all PR & content marketing for The Middle East’s premier motorcycle, music and lifestyle festival which promises to be the biggest and best yet at its new home at The Dubai Autodrome.
Brazen has been tasked with generating English and Arabic media coverage, as well as larger creative activations yet to be revealed. The Dubai-based agency will also handle all media and influencer liaison and will run the three-day press office.
Brazen will also be drawing on its award winning social media expertise by creating social media content in order to engage fans and generate talkability and buzz throughout the campaign.
Now in its seventh year, Gulf Bike Week is the ultimate celebration of all things bike and motoring, making it a must attend event for motor enthusiasts, petrol heads and lovers of motorcycles.
Its unique festival-feel with motoring entertainment, live bands, food trucks and hospitality also makes it a fun, action packed day for families, day trippers and music fans from across the region.
Mike Soper, marketing manager for Clarion Events says in a press statement: “Gulf Bike Week 2015 promises to be the biggest and best yet and we wanted a PR partner who could help us raise the bar this year. We were also impressed with Brazen’s fresh approach to the brief and based on our experience in working with them in the UK, know they are a passionate team who will go the extra mile.”
Louise Jacobson, managing director of Brazen adds: “Gulf Bike Week is one of the most thrilling events on the Dubai calendar and we couldn’t be more excited to work on this action, packed event and showcase all it has to offer.
For more information please see Gulf Bike Week and Brazen UAE.
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