Gambit Communications has been appointed the new PR agency for Samsung Gulf Electronics, following an extensive multiple-agency pitch process.
Gambit Communications has been appointed the new PR agency for Samsung Gulf Electronics, following an extensive multiple-agency pitch process.
The win sees Gambit take on Samsung’s public relations remit across the UAE, Qatar, Kuwait, Bahrain and Oman, managing PR operations across multiple business units including smartphones, TVs, home appliances and others.
Gambit Communications kicked off the year with the announcement of six new hires, as it continues its expansion following an awards season that saw them win five agency of the year titles, and a flurry of new client wins including Uber, Deloitte, Emirates Airlines Festival of Literature, OMNIYAT and Essilor Luxottica Group.
The independent agency picked up 36 major awards during 2024, including winning the MENA Young Lions for the second successive year, and being named Medium Agency of the Year and Homegrown Agency of the Year at the MEPRA Awards 2024, PR Agency of the Year and Independent PR Agency of the Year at the Campaign Middle East Agency of the Year Awards 2024, and Medium Agency of the Year at the PRCA Regional Awards 2024.
The Dubai-born independent communications agency handles a range of multinational brands including Acer, BMW, Aramex, Amazon Payment Services, Porsche, Mandarin Oriental and more.
