From COP28 to Danube Properties: SkyBlue Media's Latest Bus Advertising Developments
SkyBlue Media is the first out-of-home (OOH) media company in Malaysia to operate all its billboards with 100% renewable energy.
SkyBlue Media, an out-of-home (OOH) marketing entity, received a commendation from the Public Transport Department of the Roads and Transport Authority (RTA) for its efforts and contribution to supporting mobility plans in Dubai during the COP28 conference.
SkyBlue Media marked its brand-new government-partnered initiative by executing a branding campaign through a public bus network, in conjunction with the 28th meeting of COP28 UAE - United Nations Climate Change Conference, which was the hype of November at Expo City Dubai.
This initiative was made possible through the collaboration between SkyBlue Media and RTA, solidifying SkyBlue Media as the exclusive OOH media partner for the Bus Fleet and its related facilities like Bus Shelters, Mupis, and Bus Stations. This collaboration was to bring the concepts of COP28 to life by delivering innovative and impactful solutions for global environmental initiatives. Accordingly, SkyBlue Media executed a campaign to wrap over 98 public buses with conceptual COP28-inspired materials.
Dato Manikandamurthy Velayoudam, Group Chairman & Managing Director of SkyBlue Media, expressed his enthusiasm about the partnership, stating, “Our collaboration with RTA stands as a testament to our shared commitment to excellence. We take immense pride in the success of the COP28 bus wrap campaign, showcasing the remarkable synergy between SkyBlue Media’s creativity and RTA’s logistical expertise. We are truly honored to receive commendation and our heartfelt gratitude goes to the Public Transport Department of RTA for this recognition. Their acknowledgment motivates and fuels our commitment to fostering innovation and sustainability in our campaigns. This accolade inspires us to continue pushing boundaries for a brighter, more sustainable future."
SkyBlue efficiently designed, produced, and installed wraps on a fleet of 81 Volvo buses, 7 Coach buses, and 10 electric buses. The 98 bus fleet became the mode of transportation for COP28 delegates, shuttling them between hotels and the conference venue.
The mobile billboards communicated the conference's significance to a broad audience, extending their reach beyond the confines of the conference venue. SkyBlue Media ensured the use of weather-resistant wraps that held up well in Dubai's changing weather.
The media agency also recently partnered with Danube Properties. The focus of the collaboration lay in the reflective sticker bus advertising campaign that has introduced a new dimension to OOH advertising. This innovation is designed to address the need for high visibility of bus advertising during the evening and night hours. SkyBlue media has created Bus Advertising campaigns to promote Danube’s ongoing projects - Sportz by Danube and Eleganz by Danube on a total of 36 buses, of which 18 buses have reflective stickers to promote Eleganz Danube.
Commenting on its brand new partnership with SkyBlue, Madhusudan Rao, CEO, Danube Group said, “The reflective sticker bus advertising campaign, a brainchild of SkyBlue, not only redefines bus advertising in Dubai but also amplifies our brand presence with a creative and safety-conscious approach. We look forward to the continued success of this collaboration, showcasing Danube's ongoing projects such as Sportz by Danube and Eleganz by Danube to a wider audience through this unique and visually striking campaign."
