FrieslandCampina selects media agencies for consumer brands
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FrieslandCampina selects media agencies for consumer brands

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FrieslandCampina selects media agencies for consumer brands

Effective 2017, FrieslandCampina will work with MEC, Carat, Essence and Pervorm for media planning, media procurement and optimization with the aim of globally improving the effectiveness of its media and marketing investments for its consumer brands.

MEC will be responsible for strategic planning and off-line media buying for the FrieslandCampina business group Consumer Products MEA and the business group Consumer Products Asia.

The specialized digital media agencies Essence and Pervorm will deliver digital media planning and online procurement for these business groups, while Carat will be engaged in strategic planning, offline and online media buying and digital planning services for Business Group Consumer Products China and for Hong Kong.

 

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