Facebook has announced new updates for business metrics and reporting and launched a new inbox app to allow businesses to link their Facebook, Messenger, and Instagram accounts.
The new metrics updates will allow partners and agencies to have a clearer picture of the statistics provided on their campaigns. It’s also why Facebook is increasing third-party verification and improving analytics and campaign reports. In addition, Facebook is creating a Measurement Council to build solutions with clients and launching Metrics FYI, which will be Facebook’s new channel to share regular updates on metrics.
Companies will now have a single inbox app to manage comments, visitor posts, reviews, and messages of their Facebook, Messenger, and Instagram accounts. Facebook has developed a new app that will allow companies to have more control on their viewers and customize their services. From the app, companies will be able to see basic information about the people who interact with them, and by tapping on the person name they can see the publicly available profile, as well as previous interactions with their business.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]