Emirates NBD has retained its creative agency of seven years, FP7 while adding Leo Burnett Dubai to the roster.
FP7 will manage creatives and communications across all business units, while Leo Burnett will take care of the evolving brand needs, in addition to strategic sponsorships and CSR communications.
The bank has also appointed Publicis Media’s Spark Foundry MENA, (formerly Mediavest/Spark), to manage media strategy, media buying, performance marketing and content development across the UAE, Saudi Arabia and Egypt.
