BPG Cohn & Wolfe has been appointed by the Emirates Airline Festival of Literature as its regional PR agency. Based out of Dubai, BPG Cohn & Wolfe has been working alongside Festival management to promote the 8th edition which will take place in Dubai this March at the InterContinental Hotel, Dubai Festival City.
The Emirates Airline Festival of Literature is a celebration of the written and spoken word that aims to promote education, debate and above all else, the love of reading and writing.
“The Emirates Airline Festival of Literature has built a reputation as one of the most exciting and eagerly anticipated events in the Middle East attracting world-class writers and thinkers from every corner of the globe. We are looking forward to working in partnership with Isobel Abulhoul and her colleagues to continue to broaden awareness of the Festival and contribute to its continuing success,” says Kevin Hasler, general manager of BPG Cohn & Wolfe, in a press statement.
In the same statement to the press, Isobel Abulhoul, CEO and trustee of the Emirates Literature Foundation and festival director of the Emirates Airline Festival of Literature, says, “The ideas, creativity and passion for the Festival and objectives that BPG Cohn & Wolfe demonstrated convinced us that they will provide the highest levels of professionalism to help us build on the success of the world’s fastest growing literary gathering.”
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