DHL's latest campaign introduces a twist to the ordinary, featuring a parcel delivered from the future to the past.
Imagine if one could turn back the hands of time to deliver a birthday present. DHL, in partnership with Horizon FCB Dubai, has turned this fantasy into reality. In a display of logistics and creativity, DHL reveals a story where a grandfather sends his granddaughter’s birthday gift from Tokyo on January 26th, and it arrives in Los Angeles on January 25th – her actual birthday.
Targeting a broad demographic, the campaign weaves a nostalgic narrative that builds brand love and demonstrates DHL's delivery capabilities.
"Our aim was to prove that we're not just the fastest in the delivery business, but also the most innovative – delivering your parcels not just on time, but if needed, back in time," said Mohamed Bareche, Executive Creative Director at Horizon FCB Dubai. "Filming on two continents in two days, synchronizing crews, and ensuring the parcel flew on the perfect time slot was a monumental task. The relief and satisfaction at the end, with a mission accomplished, were immense."
Colin Smith, Creative Director at Horizon FCB Dubai, added, "Choosing a birthday narrative showcased DHL’s reliability and speed. It underscores how DHL can positively impact daily life with their service."
Reham Mufleh, Managing Director at Horizon FCB Dubai stated, "The idea of transcending time to deliver emotions is a powerful demonstration of DHL’s commitment. It shows that some ideas, like some moments, are ‘Never Finished’."
